From TLS, an article on Roland Barthes:
Towards the end of Mythologies (1957), Roland Barthes’s study of contemporary myths, he claimed: “I have tried to define things, not words” – surprising perhaps, given the philosopher’s popular association with language, communication and meaning. It is not that words are not also things; but the comment suggests an important corrective to the understanding of his work. Barthes was not (simply) an aesthete interested in forms, but a theorist who tried to understand how these forms constructed our imagination. As an early theorist and user of semiology, the science of signs and meanings, he offered analyses that attempted to find the intelligible in almost all human activities. Barthes was a Houdini, using the essay form to wriggle his way out of (but not necessarily, away from) the tight constrictions of post-war Hegelian thought. The essay, by being both literary and scientific, allowed Barthes to apply and, at the same time, to question Hegel’s philosophy of history as well as the tight master–slave dialectic that informed it. Thus existentialism, Marxism, phenomenology, sociology, Brechtian theatre, all slowly gave way in Barthes’s work to semiology, structuralism and semiotics.
Barthes was born in 1915 in Cherbourg into a middle-class family, beset by tragedy when his father was killed the following year in a naval battle off France’s northern coast. Brought up by his mother in Bayonne and then in Paris, the young Barthes experienced further personal difficulty: his career was delayed by tuberculosis, which began in his late teens. This resulted in a lengthy stay in a sanatorium in the Alps in his mid-twenties, thanks to which he missed the Second World War. But his closeness to his mother and what he called his “Alpine Oxford”, where he spent the war (alongside Elias Canetti’s brother, Georges, for example), allowed him to develop a wide range of interests, including Ancient History (during these years he read the work of the nineteenth-century romantic historian Jules Michelet avidly), existentialist philosophy and the literary modernism of André Gide. Barthes emerged from the Second World War believing that we can explain everything in our human world – except, perhaps, the mysteries of human interaction which, involving the inter-subjectivity of at least two human beings, opened out onto a world of infinite (and thereby, unknowable) possibilities.
In Mythologies, Barthes wrote that he regretted that when travelling in a car we cannot see, at the same time, the countryside and the car-window. And yet he spent his whole career trying to perform this “double grasp” on reality: seeing the language and the human relations it implies and employs. His “double grasp” of human meanings was, he claimed, like an “illness”, in that it became obsessive, unhealthy even; but this “illness” was also salutary, because it encouraged him to use his writing as a way of stopping a fixed and simplistic understanding of human interactions. As a left-wing thinker influenced in his youth by the anti-war socialist Jean Jaurès, Barthes developed – and never lost – the sense that writing involves a degree of political and moral responsibility: writing is not a form of “art for art’s sake”, but a tool to decode social relations. Through Barthes’s reading of Jean-Paul Sartre, Karl Marx and Friedrich Nietzsche in the 1940s, he established a maverick form of social psychology of human alienation, and posited ways to achieve forms of dis-alienation.
Barthes’s first book, Writing Degree Zero (1953), considered the ways in which writers employ, and are constrained by, language. Using the differential methodology of Ferdinand de Saussure, Barthes constantly pointed to the arbitrariness of meanings. White is the colour for weddings in Western cultures, but for death in other societies. So, as actants in different cultures, we accept the social and cultural meanings ascribed to objects merely as an agreed convention, as signs that allow a society to function. To show how society operates, we must ascertain how meanings are produced, circulated, consumed and (to some extent) interiorized: which, in short, is the function of ideology. Drawing on his left-wing journalism during the first half of the 1950s, Mythologies used contemporary French culture to consider the ideology of mass consumer society. Barthes analysed anything, from washing powder to the Citroen DS car, from recipes in women’s magazines to children’s toys, from wrestling to the Tour de France, to ascertain how we, as modern-day consumers, buy into the myths that the presentation of these culturally-specific objects – in the press, in adverts and media in general – skilfully generate. For example, washing powder does not wash clothes “deeply”, yet we persuade ourselves of this (impossible) material reality. The only route into this complex psychic activity was, following Saussure, to consider each communication act’s opposite: “always start with the antithesis” was Barthes’s motto. But this was a provisional – albeit crucial – first step. Following that, we can enumerate and explore the myriad connotations and associations that confirm, solidify and coagulate meanings for each person. These meanings confirm and configure our experience of the world. It is not surprising then that, once Barthes was appointed to the prestigious École Pratique des Hautes Études (EPHE) in Paris in 1960, his first research projects used semiology to look at the primary elements of human existence: food, clothing, shelter. He also wrote a brilliant essay in 1964 on the Eiffel Tower, and set out the practice of semiology (Elements of Semiology, 1965). Semiology, as the science of signs, was able to “read” the complexity of meanings generated by an object in today’s modern world, by breaking each act of communication into a signifier (the physical or mental object) on the one hand, and the signified (its meaning, including connotations) on the other. To take an obvious example, the red rose can signify a range of meanings and connotations, depending above all on context: the red rose can mean, by turn, love on Valentine’s Day, the county of Lancashire, or the English rugby team. And, of course, we must not forget its “degree zero” of meaning: that is, nothing, no meaning – it is, after all, in physical terms, a mere piece of flora; however, it is hard to persuade ourselves of this last (non-)meaning, because we as humans are actively attaching meanings to, “reading” meanings into, objects that never seem to fail to signify something in our complex social world.
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