On the "new aesthetic", from Bruce Sterling:
The “New Aesthetic” is a native product of modern network culture. It’s from London, but it was born digital, on the Internet. The New Aesthetic is a “theory object” and a “shareable concept.”
The New Aesthetic is “collectively intelligent.” It’s diffuse, crowdsourcey, and made of many small pieces loosely joined. It is rhizomatic, as the people at Rhizome would likely tell you. It’s open-sourced, and triumph-of-amateurs. It’s like its logo, a bright cluster of balloons tied to some huge, dark and lethal weight. 
There are some good aspects to this modern situation, and there are some not so good ones.
Art movements used to be Left Bank café tables where disaffected creatives quarreled about headlines in newspapers. “Theory objects” from the Internet are squamous, crabgrass-like entities, where people huddle around swollen, unstable databases. We know more or less how analog art movements once behaved. We don’t yet know much at all about collectively-intelligent theory-object “shareable concepts,” whether they’re worth anything or can deliver anything. Maybe they will brilliantly synergize. Maybe they will ignobly crash. Maybe they’ll have the mayfly lifespans of their hardware support. Maybe they will become things even harder to describe than they are now.
First, some “good” aspects of the New Aesthetic.
Above all, the New Aesthetic is telling the truth. There truly are many forms of imagery nowadays that are modern, and unique to this period. We’re surrounded by systems, devices and machineries generating heaps of raw graphic novelty. We built them, we programmed them, we set them loose for a variety of motives, but they do some unexpected and provocative things.
Bridle’s collection of this material is huge. The evidence is impossible to refute. Anybody with a spark of perception who looks through this thing:
http://new-aesthetic.tumblr.com/
must recognize that modern reality is on display there. What we think about that, or do about that, is another matter. That it exists is not in question.
Look at those images objectively. Scarcely one of the real things in there would have made any sense to anyone in 1982, or even in 1992. People of those times would not have known what they were seeing with those New Aesthetic images. It’s the news, and it’s the truth.
Next, the New Aesthetic is culturally agnostic. Most anybody with a net connection ought to be able to see the New Aesthetic transpiring in real time. It is British in origin (more specifically, it’s part and parcel of a region of London seething with creative atelier “tech houses”). However, it exists wherever there is satellite surveillance, locative mapping, smartphone photos, wifi coverage and Photoshop.
The New Aesthetic is comprehensible. It’s easier to perceive than, for instance, the “surrealism” of a fur-covered teacup. Your Mom could get it. It’s funny. It’s pop. It’s transgressive and punk. Parts of it are cute.
It’s also deep. If you want to get into arcane matters such as interaction design, computational aesthetics, covert surveillance, military tech, there’s a lot of room for that activity in the New Aesthetic. The New Aesthetic carries a severe, involved air of Pynchonian erudition.
It’s contemporary. It’s temporal rather than atemporal. Atemporality is all about cerebral, postulated, time-refuting design-fictions. Atemporality is for Zenlike gray-eminence historian-futurist types. The New Aesthetic is very hands-on, immediate, grainy and evidence-based. Its core is a catalogue of visible glitches in the here-and-now, for the here and for the now.
It requires close attention. If you want to engage with the New Aesthetic, then you must become involved with some contemporary, fast-moving technical phenomena. The New Aesthetic is inherently modish because it is ferociously attached to modish, passing objects and services that have short shelf-lives. There is no steampunk New Aesthetic and no remote-future New Aesthetic. The New Aesthetic has no hyphen-post, hyphen-neo or hyphen-retro. They don’t go there, because that’s not what they want.
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